Welcome to My Portfolio!
I’m Mariam Victor
A results-driven Marketing Manager with 13+ years of experience leading strategic, full-funnel marketing that drives measurable growth, brand authority, and customer trust. I specialize in digital ecosystems—spanning campaign strategy, lifecycle marketing, conversion optimization, content systems, and performance analytics. I lead cross-functional initiatives, translate data into decisions, and build marketing engines that scale impact, strengthen positioning, and deliver consistent business results.
Marketing moves fast—and I move faster. I actively integrate AI-powered tools and intelligent workflows into my strategy to accelerate execution, sharpen insights, and unlock smarter, data-driven decisions that keep brands ahead of the curve.
I bring a strategic, insight-led approach to every initiative—combining audience psychology, market analysis, and experimentation to uncover what truly moves people to act. My work focuses on building scalable systems, strengthening brand positioning, and turning complex challenges into clear, executable growth plans. I’m especially energized by opportunities where marketing can shape perception, influence decisions, and create lasting value for both organizations and the communities they serve.
Work Experience
CONCAT.Tech
GraduationSource
Avanti System
My Pet pet store
Teleperformance
Jumia
El Batal
Bingo Global
Just for Women Fashion
Truly Nolen
Deep
Re:Coded
Examples of My Work
Brand Relaunch, Website Transformation, and Go-to-Market Strategy for GraduationSource
Launching an Impactful Campaign in Tech & Media Buying for Re:Coded
Technical Support, Strategic Planning, Growth Management, and Analysis for Just4women
Community Building, Product Marketing Strategy, Campaign launching, Influencer Marketing for Bingo Global
My Expertise
Market, Audience, and Competitor Research
If you’re struggling to identify your audience, understand your market, or find gaps in your competitors’ strategies, I can help.
Psychographic Behavioral
Empathy map SWOT
Brand Positioning
If your goal is to position your brand effectively in the market or you are building a new brand and want to build it right, I can help.
UPS Position Statement
Message Values
Digital Marketing Strategy
Tired of just following trends without truly connecting with your audience? Are your digital strategies not aligned with your business’s objectives and goals? I can help.
Creative Strategy Management
Email Marketing Growth Marketing
Media Plan Tactic
Data Analysis
Social Media Management & Ads
Want to capture your audiences’ attention with compelling messages, graphics, A/B testing, and optimize campaigns daily to meet your objectives? I can help.
Advertising UTM
Community Building Scheduling
Performance Report
SEO & SEM
Are you looking to improve your search engine visibility and ensure your business is easily discoverable by your target audience? I can help.
Website Audit Backlink Analysis
SEO Reporting Website Building
Influencer Marketing Management
Struggling to leverage influencer marketing effectively to build trust, and create authentic content that resonates with your audience? I can help.
Building Relationships
Campaign Planning Reporting
Performance Measurement
AI-Powered Strategy
I use AI tools to boost content ideation, streamline campaign optimization, personalize experiences, and stay ahead of the curve — blending human insight with intelligent automation.
Content Personalization
Process Optimization Generative AI Tools
What My Clients Are Saying
“Mariam was insightful in her analysis and went WAY above and beyond. Her insights into the consulting market I am trying to break into work are priceless. I will be hiring her again for future projects.”
Brandon P.
Volunteer Director
Tools & Softwares
Reviews
Alexandra C.
Social Impact Founder @ Re:Coded
“Mariam is an incredible Digital Marketing Manager, her strong technical skills and growth mindset has significantly contributed to our success and ability to grow our community to 90K+ people across various channels. She consistently demonstrates her expertise in digital marketing strategies, SEO, and data analytics, driving impressive results across multiple campaigns.”
Eliška H.
Growth Director @ Re:Coded
“I have an excellent experience working with Mariam over the last year and cannot recommend her enough as a hard working and dedicated marketer. She’s a joy to collaborate with and is particularly good at her responsiveness and thorough approach to work. She is an all-round marketer with extensive experience across social channels and a data-driven approach to paid and organic ads.”
Lars H.
Director of Communications & Admissions @ Re:Coded
“Mariam is truly one of those persons you’d always want in your team. Not just for her excellent marketing skills, but for her constant desire to learn and grow with every challenge you throw at her.”
Maddi D.
Director of People Operations @ Re:Coded
“You can expect Mariam to demonstrate a level of proactiveness that is often unmatched. She is a quick and eager learner and someone who focuses on becoming 1% better each day. She is highly adaptable and responsive to all landscapes, especially the digital landscape. Even without formally managing a team, Mariam naturally displays leadership qualities such as empathy, creativity, and resilience. Her contributions have left a significant impact on all of us, but especially on Re:Coded’s mission.
Mohamed Y.
Founder @ Bingo Global
“Only one word that comes to mind when I think of Mariam, and that’s AWESOME. I worked with Mariam at Bingo and she was a consummate professional at all times.”
Emad D.
CEO @ El Batal Group
“I would definitely recommend Mariam to anyone seeking to learn more about Digital Marketing or require her services.”
Let’s grow your brand together
Email: mariamvictor22@gmail.com
Contact me: (+34) 662-902-959