Fractional Marketing & Growth Manager
I build marketing systems that turn attention into growth.
I help brands connect strategy, acquisition, CRM, content, SEO, and analytics into one growth engine. 13+ years across B2B, B2C, ecommerce, and direct-to-consumer businesses.
meets
execution
Experience across markets, industries & business models
Selected work
From business challenge to growth system.
Work spanning brand transformation, go-to-market strategy, paid acquisition, lifecycle thinking, community growth, and hands-on delivery.
Brand relaunch, website transformation & go-to-market
Connecting positioning, digital experience, and launch planning to create a clearer path from brand attention to customer action.
Impact campaign in tech & media buying
Digital marketing strategy, SEO, analytics, paid and organic campaigns supporting a growing mission-led community across channels.
Technical support, strategic planning & analysis
Bringing structured growth management and practical technical support to ecommerce decision-making and execution.
Community building, product marketing & campaign launches
Building audience connection through product strategy, campaign delivery, creator partnerships, and community-led marketing.
Strategy without execution is just a presentation.
I work at both levels: shaping the strategic direction and stepping into the details needed to make it real. The result is a marketing system people can actually operate, measure, and improve.
Four growth pillars
One connected growth engine.
Strong marketing is not a collection of disconnected channels. Each pillar supports the next—so insight becomes action, action becomes learning, and learning compounds.
Strategy & Positioning
Market, audience, and competitor research; brand positioning; messaging; objectives; and a practical roadmap.
Demand & Acquisition
Content systems, SEO and SEM, paid media, social strategy, campaigns, community, and influencer marketing.
Lifecycle & Retention
Customer journeys, CRM thinking, email marketing, conversion optimization, and experiences designed to build trust.
Measurement & Optimization
Analytics, reporting, experimentation, AI-enabled workflows, and continuous improvement tied to business goals.
Marketing philosophy
Clarity before channels. Systems before tactics. Learning before scale.
The channel plan follows the commercial goal—not the other way around.
Research matters when it changes the message, journey, offer, or decision.
Every campaign should create both a result and a clearer next move.
How I work
A clear path from ambiguity to momentum.
A collaborative four-step process that keeps strategy grounded, execution focused, and learning visible.
Diagnose
Understand the business, audience, data, constraints, and the real growth problem.
Design
Turn the diagnosis into positioning, priorities, journeys, channel roles, and a roadmap.
Deliver
Move from plan to coordinated execution with clear ownership, pace, and standards.
Learn & Scale
Measure what matters, capture insight, refine the system, and compound what works.
What collaborators say
Trusted for rigor, range & follow-through.
Eight LinkedIn recommendations from leaders, managers, and teammates across marketing, growth, social impact, and business.
“Mariam is both a wonderful team member and a very kind human being. I can attest to her exceptional skills as a Digital Marketing Manager and have watched her work impact our organization’s success firsthand. Mariam is consistently developing her technical proficiency and embraces change and challenges with gusto.
If you have the pleasure of working with Mariam, you can expect her to demonstrate a level of proactiveness that is often unmatched. She is a quick and eager learner and someone who focuses on becoming 1% better each day. She is highly adaptable and responsive to all landscapes, especially the digital landscape. Even without formally managing a team, Mariam naturally displays leadership qualities such as empathy, creativity, and resilience. Her contributions have left a significant impact on all of us, but especially on Re:Coded’s mission.
She is a true asset and a pleasure to work with.”
“I had the immense pleasure of managing Mariam for some time, and she is truly one of those persons you’d always want in your team. Not just for her excellent marketing skills, but for her constant desire to learn and grow with every challenge you throw at her. She is a kind, ambitious, and all-round wonderful person and team player, always seeking ways for us to push forward and do even better. I can’t wait to follow you on your journey.”
“Only one word that comes to mind when I think of Mariam, and that’s AWESOME. I worked with Mariam at Bingo and she was a consummate professional at all times.”
“I had the pleasure of working with a manager that was both my mentor and friend. I was blessed to report into Mariam during my time at Deep advertising agency, and collaborated on a large number of different campaigns. What makes Mariam stand, is that she helped me by guiding me on how to deal with many things while working and how to keep improving myself. And until this moment when I call her to help me with anything, she is never late. I highly recommend Mariam if you need to get the job done! Best of luck Maro in all your upcoming steps, may you always rise and shine.”
“Mariam is an incredible Digital Marketing Manager that I’ve had the pleasure of working with over the last 2+ years. Mariam’s strong technical skills and growth mindset has significantly contributed to our success and ability to grow our community to 90K+ people across various channels. She consistently demonstrates her expertise in digital marketing strategies, SEO, and data analytics, driving impressive results across multiple campaigns.
Mariam is a proactive and innovative professional who continually seeks out new learning opportunities to stay ahead in the ever-evolving digital landscape. Her ability to adapt and implement effective marketing solutions has been instrumental in our growth. Mariam is not only a valuable asset to any team but also a joy to work with. I highly recommend her for any position that requires a blend of technical proficiency and a forward-thinking approach.”
“I have an excellent experience working with Mariam over the last year and cannot recommend her enough as a hard working and dedicated marketer. She’s a joy to collaborate with and is particularly good at her responsiveness and thorough approach to work.
Mariam is an all-round marketer with extensive experience across social channels and a data-driven approach to paid and organic ads. A bit about her:
- Digital Marketing: Mariam has a proven track record in driving significant audience engagement and community growth. At Re:Coded, a US EdTech organisation, she grew audience reach and engagement by 5x in a campaign, achieved a community engagement rate growth of 8.5% on Facebook, 4.5% on Instagram, and 6.4% on LinkedIn of an 87k size audience.
- Strategic and Operational Experience: With a background in both agency and client-facing roles, Mariam is great at complex projects, managing stakeholders. She has led campaigns that have reached millions.
- Diverse Industry Experience: From hospitality to E-commerce to Trading, Mariam’s expertise spans across various industries. Very verse in multichannel marketing strategies.
- Commercial Success: She’s grown sales by 33% for a clothing brand and generated 200 B2B leads at an international exhibition.
“Mariam is someone who is incredibly dedicated to her work and personifies a growth mindset. Throughout my time working with Mariam, she was constantly applying newly acquired knowledge to her work and, and as a result, delivering high-performing campaigns. Mariam applies empathy in everything that she does, which enables her to create marketing campaigns that truly connect the target audience.
Additionally, Mariam is a great colleague: encouraging, supportive, and clever. She was a huge asset in our team, and since I’ve moved on, Mariam has set the bar high for many of my current and future colleagues.”
“I would definitely recommend Mariam to anyone seeking to learn more about Digital Marketing or require her services.”
About Mariam
A strategic marketer who stays close to the work.
I’m a results-driven Marketing Manager with 13+ years of experience leading strategic, full-funnel marketing across B2B, B2C, ecommerce, and DTC. I translate audience psychology, market analysis, and performance data into clear growth plans—and I stay involved through execution.
I’m especially energized by opportunities where marketing can shape perception, influence decisions, and create lasting value for organizations and the communities they serve.
Build clearly. Execute thoughtfully. Learn relentlessly.
More about me →Insights
Ideas I’m exploring.
Notes and practical perspectives on the systems behind sustainable marketing growth.
Turning fragmented activity into one coherent system
How priorities, journeys, teams, and channels connect around a shared growth goal.
Building trust beyond the first conversion
Using customer insight and CRM thinking to design more useful, relevant experiences.
Faster workflows without losing human judgment
Where intelligent tools can sharpen research, analysis, personalization, and execution.
Ready to create momentum?
Let’s build marketing that moves the business.
Bring me the challenge, the ambition, and the context. We’ll turn them into a focused growth system built for action.